While the world changes, some essences remain eternal.
“New scent boutiques opening in London truly takes shoppers on a journey through olfactory wonders.” – ELLE
The power of fragrance to ground, comfort, and connect to oneself is celebrated in Stylist, where Nina reminds us, “Breath in calm and exhale worries. Your journey to mental wellness can begin with something as simple as a scent.” Here, how to layer oils, creams, and perfumes becomes part of a ritual that is not only sensed, but felt – fragrance as presence, pause, and care.
“Essential oils and aromatherapy have long been associated with aiding relaxation.” – Stylist
Looking to the future, Vogue Business emphasizes the irreplaceable role of the human touch. Nina explains, “Perfumery is a sensory and emotional experience that cannot be reduced to predictive modelling – human touch remains paramount.”
“Human perfumers remain central to fragrance creation.” – Vogue Business
Torti’s story continues – rooted in heritage, mindful in creation, and evolving with intention. At our Soho house, a private session offers a gentle introduction to fragrance layering, the language of Nektars, and the ritual of personalised perfume – an opportunity to experience fragrance as a deeply personal expression.
Voices Celebrating the World of Torti
For many years, Torti existed quietly, discovered through word of mouth and shared only among those who felt a deeper connection to scent. More recently, writers and editors have entered this world with care, giving voice to the house’s long-held principles – patience, ritual, craftsmanship, and the belief that fragrance should reveal the wearer. We wanted to take this moment to thank the writers who took the time to understand the world of Torti and share it with the world.
The Stories That Resonate
These reflections trace a journey from the house’s origins, through today’s experience of Torti, toward a future where perfume is personal, meaningful, and deeply human.
Cent Magazine captures this essence, calling the house “Authentic Scent, Made With Love” and describing Massimiliano as a “modern magician” and “essential oil tamer,” devoted to the “intrinsic purity of raw materials.” As Nina Simona Briazu explains, for 30 years, the house has honed its fragrances through careful work with raw materials and ingredients, letting the creations speak for themselves rather than relying on marketing or influencers. The “olfactory dress” guides scent from the bottom upwards, shaping every personalised perfume, body oil, cream, and lotion in the collection.
“Torti is Authentic Scent, Made With Love.” – Cent Magazine
From these roots, the methodology of Torti’s fragrance layering experience expanded. Forbes highlights how Massimiliano applies his approach across the Bianca, Amber, and Raw collections, creating what the article calls a “bespoke fragrance experience” in which each wearer discovers and refines a unique scent profile over time.
These rituals offer an intimate engagement with fragrance, allowing each encounter to unfold slowly and intentionally.
“Italian perfumer Massimiliano Torti has developed a technique that encourages the layering of fragrances through his concept of ‘olfactory stratification” – Forbes
Torti’s journey brought the house beyond Italy. The Standard describes our Soho boutique, where our perfumer, Nina Simona Briazu, guides visitors through the infinite possibilities of the olfactory, sharing “unique layering techniques.” The space reflects the house’s calm, refined philosophy, inviting exploration of unisex scents and the creation of an exclusive fragrance.
“Is there anything chicer than not appearing in a Google Shopping search? Or for that matter: smelling like everyone else?” – The Standard
For those who step inside, the experience becomes deeply personal. Amid the city’s perfume halls, ELLE recognises Torti as an intimate space to discover, layer, and experience scent. Visitors can explore 500 hand-crafted fragrances made in Umbria, Italy, where each scent is chosen, combined, and lived by the individual.
